As President of jobtrio.com, one of my jobs is to understand our client base so as to better know how to provide them with a useful service. Presently, we are marketing our contractor lead generation website very hard to the Santa Barbara area. Being a numbers guy, I generally like to start with statistics, and see what I can deduce. Here’s the major trades in SB, along with the number of contractors practicing those trades:
Total Contractors (1652)
- General Contractors (821)
- Electrical (144)
- Painting (144)
- Landscaping (123)
- Plumbing (109)
- Engineering Contractors (66)
- Climate Control (HVAC) (52)
- Concrete (45)
- Tile (47)
- Cabinets and Finish Carpentry (38)
- Roofing (34)
- Flooring (35)
- Masonry (26)
- Home Theater, Networking and Security Systems (25)
The first thing I notice, is the large proportion of General Contractors. This is likely a symptom of the booming economy over the last 10 years. The next thing I notice is the low number of HVAC Contractors; this probably has to do with the pleasant climate of SB. Just look at Florida and see how many HVAC contractor there are per capita.
Of course there are many other observations that can be made, but I think the large number of Generals is very key: they are hubs in the social network of contractors. If we can show them that jobtrio.com offers a great, affordable means for contractor advertising, the popularity of our site could really snowball. But, how do we reach them?
Here is our proposed approach:
- free memberships for the major hubs
- Personalized cold-emails to the smaller hubs followed by
- sales calls to the smaller hubs
- account setup assistance and support for the smaller hubs
Starting this week, we will be putting this plan into action. I will let you know how it goes. Any insight would be greatly appreciated.
Thanks!
Josh Groves
President
jobtrio.com
Profiles and reviews of California contractors.
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